Why do I repeat this subject? Because this blog is read by many readers with a broad range of backgrounds, ranging from beginner and expert. Because there are many students and beginners who read this blog, then I will write the similar subject of the basic element in marketing.
Basic elements are:
– Define the market.
The market is extremely broad. The place could be offline, in the sense that we are indeed physical markets gathered to conduct a transaction. Or online, meaning that transactions conducted via the Internet. So the first step in marketing activity is to determine the market.
– Determination of the product.
Once you determine the market with certainty, then the next you can make the products according to your target market. Beside making products, you can also make packaging products that fit with your market.
– Determination of price.
In this stage, you have to manage the price to compete with your competitors. You can specify the promotional price when the product launched, the price discount associated with a certain time, the retail price, dealer price, and the distributor price. You can do the benchmark with a competitor prices, make the research of price based on these data, and finally determine the right price for your product.
– Communication.
The term communication in this regard could include the contents of ads that will be distributed to the prospect, or a mutual sharing of information between you and your customer or prospect. This communication medium can be a social media website on the internet, email, or physically meeting between you and customer or prospect.
For those of you who are starting a business, and want to raise your business. Try to apply the above steps, consistent with the steps above. Do it with the concept of trial and error. Document your steps. Revise shortage with innovation. I am sure, in future, you will become a big business.
