As mentioned above, the previous method namely outbound marketing is a technique used by many companies, but the trend has changed. Now many companies rely on inbound techniques to generate leads. The majority of them believe that with this technique can cost efficiently and generate a lot of traffic to your website.
By the way, what is the inbound marketing techniques? outbound technique approach where marketers do business messages to their target audience, while the inbound technique prefer the other option that is the pull approach. This technique convey the message to the prospect of business who are actually already looking for products or services offered by your company.
Additionally, Inbound Marketing strategy is method that can help customers find you from internet. It is using search engine marketing or SEO, blogs, and so on. This method does not want to break off the prospect, the prospect should get his own initiative to spend time working your content. This marketing method is internet based and search engine driven.
In order to achieve success, you must concern three point below:
1. Content.
You have to create unique content. Content which is interesting your prospect.
2. Search Engine Optimization.
With SEO, your web will be found easily by your prospect.
3. Social media.
Social media is the most powerful media which can deliver your content to huge audiences.
According to experts, outbound marketing techniques only produce an average of 10 percent lead. Therefore, the marketers switch to inbound marketing techniques. Examples of this method is that paid search, adwords, social media. The methods most often used is social media and search engine optimization.
