From the book, Light A Fire Under Your Business:
A clear and concise mission statement defines, in the simplest terms, your organization's core reason for being, and it had better not be all about money.
Money is definitely important to most of society, and it is a motivator.
But many people aspire to be part of something more meaningful than just a paycheck. They want a paycheck that is also connected to a culture that offers greater intrinsic values.
